Market

Brand launch

Create a brand, launch it and make it stand out in its market: from strategy to the very first assets.

A new company, venue, offer or internal programme: a successful launch relies on a brand that is clear, distinctive and easy to use day to day.

We support you end to end: strategy and brand platform, visual identity, then the tools you need to get started, from brand guidelines to the website.

What we create

  • Communication strategy
  • Brand platform
  • Logo and visual identity
  • Brand guidelines and templates
  • Print and digital advertising visuals
  • Website, launch assets and activation plan

Our method

  1. 01
    Diagnosis & strategy

    Market, competition, ambitions and communication strategy.

  2. 02
    Brand platform

    Mission, values, positioning.

  3. 03
    Visual identity

    Logo, colours, typefaces.

  4. 04
    Tools

    Guidelines, templates, brochure, website, ads…

  5. 05
    Launch

    Activation and support.

FAQ

Do you also launch internal programmes?

Yes: a brand isn’t only for selling. For example, we created the name and identity of ACE, an internal L’Oréal programme.

Do you build the website too?

Yes, as for Le PIT: web design and build, in line with the visual identity.